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Impossibly Awful Video for Microsoft Music-Making Product.

Posted by: Casey Rae-Hunter    Tags:  Microsoft, Songsmith, WTF?    Posted date:  January 26, 2009  |  4 Comments

This ad for Microsoft’s Songsmith application has been flying around the Innernette™ for a good little while, but I kept forgetting to post it. Its excruciating lameness begs the question: BK campaign-style irony, or utter cluelessness? Only Steve Balmer knows for sure.


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About the author
Casey Rae-Hunter
Casey Rae-Hunter is a musician, public policy wonk and the editor/publisher of The Contrarian Media. An in-demand speaker, he gives frequent talks at conferences and campuses on issues at the intersection of creativity, technology, policy and law, and is a go-to source for major media outlets from NPR to the New York Times. Casey works alongside leaders in the music, arts and performance sectors to bolster understanding of and engagement in key policy and technology issues, and has written dozens of articles on the impact of technology on the creative community. Casey is an adjunct professor at Georgetown University and the Deputy Director for Future of Music Coalition. He also serves on the Board of Directors of the Media & Democracy Coalition and the National Alliance for Media Arts and Culture. The Contrarian does not necessarily represent the views of the organizations to which he belongs.



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4 Comments for Impossibly Awful Video for Microsoft Music-Making Product.

Jay Blanchard

Don’t dis on the Songsmith—it’s how I write all of my Solah tracks.

Wes Covey

I dress & do my hair exactly like that little girl when I record The Ten Thousand Things.

On a more serious note, I think this video aged me at least three or four years.

Two best parts: the stickers on Dad’s laptop, and the fact that, when giving his presentation, the boss looks absolutely horrified.

meanlouise.com » Blog Archive » Possibly the greatest ad campaign since Microsoft Bob!!!

[...] inane Microsoft video promoting a product called Songsmith until I saw a post about it on the Contrarian’s blog. Like Casey, I can’t decide if this is a hamfisted attempt at being ironic, or if [...]

Songtaneous » Web Wanderings (#2)

[...] out this “impossibly awful” video about Microsoft’s Songsmith. My favorite part of the video is the guy who’s in the band [...]



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