I admit, I don’t watch “Gossip Girl,” but I hear it’s popular with the kids. Anyway, last night’s episode apparently made reference to Simple Machines, the DC record label run by Future of Music Coalition co-founders Jenny Toomey and Kristin Thomson (also of the band Tsunami).
Sayeth the blog Drawer B:
Tonight on Gossip Girl, Dan required the Art Gallery hipster Vanessa to swear on her “Simple Machines 7 inches.” I laughed at this line. Well, chuckled. Not because it was particularly funny, but because it was obviously written for me and my 30something ilk.
Several years ago, a good friend off-handedly remarked that Television writing was getting “better” because “we” were writing it. By “we” she, of course, meant those of us born in the ’70s. I’m not sure if it is technically any better than previous decades, but it is most definitely being written by our generation. The strange thing is that the kids watching Gossip Girl can’t possibly know or even deign to care about Simple Machines Records in 2009. Can they? Is there some underground ’90s indie rock sub-culture thriving on the web or on Facebook? Doubtful.
I totally concur (did I just say totally? See what “Gossip Girl” makes you do?) — in fact, I’ve had this conversation with my wife on several occasions. It’s as if America’s creative writing majors had the joint realization that there’s no market for the Great American Novel and flocked en masse to Hollywood, where they clawed their way up from Second Assistant Coffee Getter to the writer’s table. The now-infamous “Mike Patton/All My Children” segment underscores the theory. (I’ll need some grant money if anyone requires further research.)
So yeah, it looks like there’s been a demographic shift among small-screenwriters. But we’ll have to wait for the Rites of Spring reference on “Grey’s Anatomy” to be sure. . .