NEW YORK, NY — Surprising tech trend-watchers worldwide, recent studies are showing that the ubiquitous dominance of Facebook is being challenged by an up-and-coming phenomenon: Face.
A unique multi-faceted social networking site, Face allows users to send and receive messages, meet and confirm new friends, and display an constantly changing flow of status updates with remarkable levels of emotional subtlety. As an added benefit, Face comes standard on the front of the human head. However, many technology developers, most notably Microsoft, have argued that having Face built-in allows for unfair market monopolization.
But that’s not on the minds of most users, who are still discovering the many uses of Face. “The other day on the subway I came across someone who looked like an old friend from high school,” says Ronald Wood, an ad sales rep for a local arts weekly, “I thought I’d search him online, but instead I just messaged him on Face. He immediately confirmed me as a friend, had a bunch of photos I could look at. . . he’s got like three kids now! Anyway, we just caught up via the Chat feature until my stop.” It doesn’t end there though, attests Columbia student Gina Cassavettes: “Just the other day, I was down in Tribeca looking for a cool coffeeshop. I didn’t know the neighborhood, but using my Face I was able to search a number of different places, collect opinions, and even get directions!”
Techie blogs are falling over each other to praise Face’s intuitive workflow and near-effortless use, although there are some acknowledged drawbacks. Upgrades (like the popular Nose 2.0) are costly, and while complete overhauls are becoming available, they are still in the crude early stages of development. “For the foreseeable future, you’re pretty much stuck with the Face you have,” says Wired‘s Dirk Benedict. “In the meantime though, there’s still a ton of cool applications coming out, most of which are totally free.”
[props to co-writer Dayva Savio]